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西文電子書
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Arts management
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Brand management
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Brand management for international hotels
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Brand management: research, theory and practice
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Brand risk : adding risk literacy to brand management
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Brand risk : adding risk literacy to brand management
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Business-to-business brand management : theory, research and executive case study exercises
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Careers in brand management
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Competitive identity : the new brand management for nations, cities and regions
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Creating brand loyalty : the management of power positioning and really great advertising
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Design management : using design to build brand value and corporate innovation
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Ethics in marketing and communications : towards a global perspective
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Global brand integrity management : how to protect your product in today's competitive environment
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Handbook of research on effective marketing in contemporary globalism
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Harvard business review on brand management
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How come your brand isn't working hard enough?: the essential guide to brand management
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Internal brand management in an international context
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
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International corporate brand management : evaluating standardized corporate branding across countries
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Legal strategies : how corporations use law to improve performance
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Luxury talent management : leading and managing a luxury brand
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Reinventing public service communication : European broadcasters and beyond
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The social media manifesto
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The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need
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The WetFeet insider guide to careers in brand management
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Transcultural marketing for incremental and radical innovation
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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Twitter marketing : an hour a day
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User generated branding: integrating user generated content into brand management
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Strategic brand management
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